Electra magazine, launched in Portugal in March 2018, has been distributed in Brazil since September 2019. It can be found in over 100 points of sale in several Brazilian cities, such as Rio de Janeiro, Porto Alegre, São Paulo, Brasília, Florianópolis, Curitiba, and Belo Horizonte.
©Tomás Cunha Ferreira (published in Electra 6)
Electra magazine, launched in Portugal in March 2018, has been distributed in Brazil since September 2019. It can be found in over 100 points of sale in several Brazilian cities, such as Rio de Janeiro, Porto Alegre, São Paulo, Brasília, Florianópolis, Curitiba, and Belo Horizonte.
‘The choice of Brazil has to do with the interest the magazine generated in its cultural milieu, heralded by a good relationship with Brazilian authors, who collaborated with us since the beginning’, explains José Manuel dos Santos, director of the EDP Foundation and Electra.
A regular collaborator of Electra, the writer Silviano Santiago, recipient of the Machado de Assis Prize of the Brazilian Academy of Letters and the Oceanos Prize for Literature in Portuguese (2015), gave his ‘approval’ to the arrival of the magazine in Brazil. Electra is ‘something unexpected in the Portuguese language, while also being a sensitive and beautiful object that strives to capture the issues that concern us in the new millennium (…) from the outset, I would like to congratulate this indispensable enterprise’, observed the essayist and poet.
The entry of the magazine in the Brazilian market was marked by its presence at FLIP – International Literary Festival of Paraty, which took place between 10th and 14th July 2019.