Electra magazine is present at the 26th International Book Biennial of São Paulo, taking place from 2 to 10 July at Expo Center Norte with an estimated 500 thousand visitors. The Biennial features more than 1300 hours of cultural programming with 300 authors and 185 exhibitors in an area of more than 65,000 m2.
In the year of the Bicentenary of Brazil's Independence, Portugal is the guest of honour at this year's edition. The Portugueseal representation is located in a pavilion that offers its own unique programming, including an auditorium for events dedicated to literature, the arts, gastronomy, music and history, and where various Portuguese, Brazilian, PALOP and East Timorese authors will be featured. The pavilion also features its own exhibition area, a bookshop and an area for children's programming produced by EDP. EDP was the main sponsor of the restoration of the Museu da Língua Portuguesa and in this year's Biennial presents activities and experiences related to the theme Changing Tomorrow Now and the preservation of the oceans.
Electra magazine can be purchased during the Biennial at the Portugal pavilion bookshop and has been distributed in Brazil since 2019 in around 100 outlets in cities such as São Paulo, Rio de Janeiro, Porto Alegre, Brasília, Florianópolis, Curitiba and Belo Horizonte.
Essayist and poet Silviano Santiago, contributor to Electra magazine (issue 8 and 9), holder of the Machado de Assis Prize from the Brazilian Academy of Letters and of the Oceanos Prize for Literature in Portuguese Language, considers the magazine to be "something unprecedented in the Portuguese language and a sensual, beautiful object that seeks to grapple with the issues that most concern us in the new millennium (...)".