In March, in an interview on the conservative American TV channel Fox News, Bethany Mandel – author of the anti-woke book Stolen Youth: How Radicals are Erasing Innocence and Indoctrinating a Generation – was asked to define ‘woke’. Hesitatingly, she uttered, ‘So, I mean, woke is, sort of the idea that, umm... I... I mean woke is something that’s very hard to define...’, before finally offering an almost incomprehensible definition: ‘It is sort of the understanding that we need to totally re-imagine and re-do society to create hierarchies of oppression...’. As she herself anticipated, the moment went viral.