‘If all you have is a hammer, everything looks like a nail,’ Bernard Baruch once said. ‘If all you have is a phone with an internet connection, everything looks like a web,’ we could say in an echo, in a chorus (or through loudspeakers). From the small light of a multicoloured screen, the world is becoming increasingly similar, not like a supermarket shelf from which we select objects for purchasing, but like a rhizome of data and relationships that we can access, almost instantly, with a click.