Contemporary technological progress has a major impact on human psyche. Incited and subsequently repressed feelings of lust are channelled through it and processed economically. With the statement ‘Technology hates sex’ (2005), French philosopher Jacques Attali claimed that everything technology recuperates is sublimated erotic feelings. The need for eroticism in our intellectualised society would be met by excessive technological gadgets. Another philosopher critical of this technological development is the American anarcho-primitivist John Zerzan. Despite, and also thanks to, the fact that he himself is a product of American consumer culture, he at one point declared war on everything to do with technology. The way he does so in his book, Running on Emptiness / The Pathology of Civilization (2002), is groundbreaking. I incorporated his ideas into my series Palet (2005-2008), where I started from 12 page spreads from the Dutch 1960s pin-up magazine of the same name. Each work has the title of one of the chapters from his book. I also added excerpts from a text/poem from the 1980s that talks about eroticism and love in a clinical, technological way.