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Michel Pastoureau: ‘The moralistic view of colours privileged white and black.’

Afonso Dias Ramos

Distinguished historian, Michel Pastoureau, author of numerous landmark studies about the social history of symbols over the last two millennia, has talked with Electra about the ever-changing roles and significance of colour in fashion, religion, art, literature, science and everyday life, revisiting some of his main works on this subject.

andy warhol shadows

Andy Warhol, Shadows, 1979 © Photo: João Neves © The Andy Warhol Foundation for the Visual Arts, Inc. / Dia Art Foundation, Beacon, New York / Artists Rights Society (ARS), New York / SPA, Lisbon

 

Arguably the leading authority on the visual, social and cultural histories of colour in the world today, Michel Pastoureau is a historian, medievalist and director of studies at the École Pratique des Hautes Etudes in Paris, where he has held the chair of History of Western Symbolism since 1983, after working in the Coins, Medals and Antiquities Department of the French National Library. Renowned for his radical contributions to different fields, he has published some forty books on the history of colours, animals and symbols. For over four decades, his work has also dealt with the history of emblems and the related fields of heraldry, sigillography and numismatics, drawing mostly on historical, literary, and artistic sources.

In addition to far-ranging works on the issue of colours, such as the Dictionnaire des couleurs de notre temps [Dictionary of the Colours of Our Time] (1992), the Petit livre des couleurs [Small Book of Colours] with Dominique Simonnet (2005), and the award-winning autobiographical book The Colours of our Memories (2010), Michel Pastoureau has also published a monumental and acclaimed book series on the history of colours in the Western world: Blue (2000), Black (2008), Green (2013), Red (2016), Yellow (2019), White (2022), and the recently released Pink (2024), which have been translated into dozens of languages. In a conversation with Electra, the author reviews his long attachment to colours, covering many centuries of history, and ranging across fields such as religion, politics, economy, sociology, literature, and art. As Pastoureau has stated, the history of colour is an integral part of ‘the mobile history of knowledge’.

AFONSO DIAS RAMOS  How does a historian end up working on colours?

MICHEL PASTOUREAU  I think that I started working on colours because the topic simply didn’t exist when I was a student. But initially, I probably became interested in colours because I come from a family with a lot of painters and a lot of paintings. Three of my uncles were painters, and my father also had a lot of artist friends, so I spent a lot of time hanging out in artist studios in Paris. Since I was a little child, I have had the habit of looking at paintings. I was also taken to museums from very early on, and instead of getting bored, I really enjoyed it. I always grew up with painting.

ADR  But your approach to colours combines many fields, not just painting. You also engage with literature, etymology, religion, science... Would this still be possible today, with the increasing hyperspecialisation of universities?

MP  It definitely wouldn’t be possible today, either in the hard sciences or in the social sciences. Even though everyone intellectually acknowledges how good it is to work at the crossroads of different disciplines, the university requires specific tags. If you want to have a career, you need to be highly specialised. In my own case, I was trained as a historian, and not as an art historian, but I was also interested in images and colours. In addition, I also have a background in Latin philology. All of this enabled me to approach colours across different registers, whether in terms of vocabulary, or the production of pigments and colorants, or the history of clothing, science and art. I was interested in all of that, which is why my work cross-references information from all sorts of sources. This would be a lot more difficult today. My own students certainly wouldn’t be able to do what I have done. This becomes very clear when you work in a library, because they now have specialised rooms. When I was a student, large libraries would have books on philology, chemistry, or art history all in the same room. This would be difficult today, as libraries have become like department stores, with their own separate sections.

ADR  Your many books always discuss colour in relation with history and society. Is there nothing universal about colour?

MP  I don’t think so. To my mind, colour is very cultural. There are no universal truths. Some practices can often be similar, but they always have sharp differences in terms of what the clothes and the codes mean, or in the hierarchies and perceptions of colour. We often struggle a lot when attempting to simply translate the names of colours into other languages. Even among the European languages which are closely related, the terms for colours are never completely synonymous. If I say ‘bleu’ in French, it sounds liquid. But if I say ‘blue’ in English, it is much more liquid. There is something about sound that gets lost in translation, and colours are therefore not perceived in the same way by different European ears.

"None of the changes in society, or the invention of new technologies, lights, or materials, have changed the answer to the question: what is your favourite colour?"

andy warhol shadows
andy warhol shadows

Andy Warhol, Shadows, 1979 © Photo: João Neves © The Andy Warhol Foundation for the Visual Arts, Inc. / Dia Art Foundation, Beacon, New York / Artists Rights Society (ARS), New York / SPA, Lisbon

 

ADR  Blue was your first book in the colour series, and it showed a radical change in how it was perceived in Antiquity and how it is perceived now. How did an unloved colour become the favourite one in Europe?

MP  Indeed, that was the guiding principle of the history of blue in Europe, which is why I started off with that colour: it was fairly easy to trace its history. The Greeks and the Romans weren’t very keen on blue, and today it has become the favourite colour of Europeans. This change happened slowly over several stages, and there are quite a few documents that attest to this. But why did such a change occur? That is a little more difficult. There were many causes.

"In ancient Greece, the painter of statues was paid more than the sculptor."

ADR  Is your claim that blue only became popular in the Romantic era?

MP  That is right. As far as one can generalise, blue became the favourite colour of Europeans around the late 18th century, and it hasn’t changed to this day. Since the first opinion polls and statistics on this in the early 19th century, surveys have always delivered the same results. This is very interesting for a historian, because none of the changes in society, or the invention of new technologies, lights, or materials, have changed the answer to the question: what is your favourite colour? For 150 years, blue has come first, ahead of green, red, black, white, and then yellow. It is also interesting that these results are the same for men and for women. There is very little difference.

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