One of our most exploited biases is how we’re naturally drawn to negative information. There is an evolutionary element to this. Negative information tends to be more urgent, even life-threatening: we needed to take note when we were warned by our fellow cavepeople about a lurking sabre-toothed tiger (and those who didn’t were edited out of the gene pool). We are instinctive worriers, through natural selection.
Our brains handle negative information differently and store it more accessibly, as shown in many experiments that track electrical activity in subjects’ brains. We react more strongly to negative images, like mutilated faces or dead cats, and process them with different intensity in different parts of the brain.
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