Narcissism as a generalised social phenomenon that marks our time is a complex that gives rise to a psychosociological description. It manifests itself through the proliferation of images and reflections that use many media at its disposal (new technologies, the modern ‘machines of vision’ and communication, social media) to guarantee its basic needs: to exhibit and multiply itself. You do not need to know much about social psychology to understand that narcissism and its variants are responsible for this egotistical inflation and determine some of the characteristics that shape social life: hedonism, individualism, the culture of the instant turned exclusively towards well-being, the cult of celebrities, the triumph of images. These are characteristics that seep into the political milieu like a fluid. This is clearly visible everywhere in our current political panorama, reaching extreme forms in the rise and triumph of clowns who fascinate voters with their well-known ‘therapies’ and ultimately become heads of government. Although they are susceptible to a different gaze that requires other tools of analysis, identitarian claims are not strange to this culture.